Led brand strategy for Livspace’s $180M KKR funding announcement across APAC and MENA, generating 24B+ impressions and positioning the company for regional expansion.
Strategic challenge: Livspace needed to establish credibility as a technology-led platform in competitive APAC and MENA markets to support customer acquisition goals and investor confidence during expansion.
Analytical approach: Leveraged media intelligence software to analyse high-ranking keywords, journalist coverage patterns and publication audience demographics across target markets. Tracked share-of-voice metrics quarterly to measure brand positioning shifts against competitors. Used sentiment analysis and reach data to optimise story angles and publication targeting for maximum business impact.
Strategy & execution: Positioned Livspace as a strategic leader through targeted brand positioning. Secured strategic placement across business outlets (Bloomberg, Reuters, Forbes, NASDAQ) and regional lifestyle publications (CNA, The Straits Times, Home & Decor) to reach both B2B decision-makers and consumer audiences.
Business impact:
- Positioned brand authority to support market entry and commercial expansion strategy across 4 new countries
- 44.4% share-of-voice increase (9% to 13% in target markets)
- 781M+ audience reach with 71% positive sentiment
Context: Livspace is Asia’s largest home interior and renovation platform, operating across India, Singapore, Malaysia, Saudi Arabia and the UAE. The company uses technology to connect homeowners with designers and manage end-to-end home interior projects. The $180M Series F funding round led by KKR in 2021 was a pivotal moment for the company’s regional expansion strategy and market positioning as a technology-led platform in the competitive home interiors sector.
Basia 